Partnerships · Spain · 2026
What if your rewards program worked at every point of sale in Spain?
That is what we built with Glovo. Your consumer buys your brand anywhere in Spain, validates the purchase with a receipt or a photo, and gets their reward instantly on Glovo. Every consumer stays with you as first-party data. No POS integration. No packaging change.
- One promotion
- Nationwide
- Validated anywhere
- Instant reward on Glovo
The partnership
Glovo brings the audience. We bring the proof.
Two things that already work, joined into one product.
brings
- Millions of active users across Spain
- Native in-app media: home, search, cart, post-order
- Rewards consumers already want: vouchers and free deliveries
- Instant redemption, so a reward becomes an order
Wecheer brings
- Purchase validation at any point of sale, on or off the platform
- Snap & Earn: AI that rewards the consumption moment
- A pre-built CRM journey on WhatsApp and email
- First-party data and a live ROI dashboard, owned by the brand
What changes
Reach was never the problem. Proof was.
Without a sellout engine
The campaign ends at the app edge
A platform proves impressions, clicks and its own baskets. It cannot see the 70 to 90% of your sales that happen everywhere else. Media metrics, and no line from euro spent to product sold.
With Spark
The campaign follows the consumer
The same promotion validates a purchase at any retailer, kiosk or bar. Every scan is an opted-in consumer and a validated purchase, and every reward is a Glovo voucher that pulls demand back in.
Live in two weeks, in one of seven categories.
Seven categories, two brands each per quarter. You pick three options, send your assets, and we build the rest. Ask which slots are open →
The three screens a consumer actually sees
The full loop, end to end
- 1DiscoverGlovo media, on pack, POSM, social
- 2JoinWeb app opens instantly, nothing to install
- 3ValidateScan a receipt or snap the product
- 4EarnPoints or an instant scratch and win
- 5RedeemA Glovo voucher, spent on the next order
- 6RepeatWhatsApp and email bring them back
Steps 1, 3 and 4 are the screens shown above. The whole loop takes under 45 seconds.
Sellout you can prove
Every euro traced to a validated purchase. CAC, repeat rate and lifetime value live on a dashboard.
Consumers who belong to you
Every scan and redemption is opted-in, first-party data. Yours, not the platform's and not the retailer's.
Every store in Spain
Supermarket, neighbourhood kiosk or bar. One program covers every channel your consumer already uses.
Reward the consumption moment
Snap & Earn rewards the drink being opened or the meal on the table, not only the receipt.
Proof
Neither side of this is a pilot.
Wecheer has been running validated sellout programs for global CPG brands for years. Glovo is one of Europe's largest delivery platforms.
Alongside Mars, Nestlé, PepsiCo and 50+ leading brands already on the platform.
Frequently asked
What people usually ask.
What is Spark?
Spark is a joint product from Glovo and Wecheer, live in Spain. A CPG brand launches one promotion on Glovo and Wecheer extends it to every other point of sale in the country: supermarkets, kiosks and bars. It validates the real purchase, rewards it instantly, and hands the brand its own consumer data.
How does Wecheer validate a purchase without POS integration?
Through receipt scanning, an on-pack code, or a photo of the product validated by AI. No retailer system needs connecting, no packaging changes, and there is no retailer-by-retailer negotiation.
How long does it take to go live?
Two weeks. In week one Wecheer builds the program page and CRM journey while Glovo books the media. In week two it launches.
Which categories is Spark available in?
Seven: beers and ciders, spirits and liquor, salty snacks, chocolate and confectionery, soft drinks, coffee and capsules, and ice cream. Each category takes two brands per quarter.
Who owns the consumer data?
The brand does. Every scan, purchase and redemption becomes opted-in first-party data, and it still belongs to the brand after the campaign ends. Not the platform, not the retailer.
Does it work outside Glovo?
Yes, and that is the main difference. The same promotion validates a purchase at any supermarket, kiosk or bar in Spain, including points of sale the brand does not control.
Can other platforms build something like Spark?
Yes. Wecheer works with delivery platforms, marketplaces and retail media networks without them building or integrating anything. Spark went from conversation to live joint product in weeks.
Want to learn more?
Whether you run a platform or a brand in Spain, the next step is the same conversation.
Book a call now →