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You ship to distributors. They ship to sub-wholesalers. Who ships to retailers. Somewhere along the way, your product reaches consumers - but you have no idea who moved it.
Sub-wholesalers, IDVs, small retailers - they're selling your product but you've never met them.
You know what shipped to distributors. You don't know what actually sold to consumers.
Rebates, volume bonuses, incentives - but no visibility into who earned them or why.
Sub-wholesalers and retailers you don't serve directly surface through referrals and invoice trails. Finally see who's in your network.
Digital onboarding in 45 seconds. Capture business info, location, contact. Turn anonymous middlemen into known partners.
Volume targets, tiered rewards, referral bonuses. Reward the resellers who actually move your product.
Run joint programs with major retailers. Drive footfall with exclusive promotions, share performance data, and strengthen your negotiating position.
Your distribution chain has layers you've never seen. Wecheer helps you discover, onboard, and activate every level - from the wholesaler you know to the small retailer you've never met.
You know them
Hidden → Discovered
Hidden → Onboarded
Hidden → Activated
Now trackable
When sub-wholesalers or retailers join, Wecheer captures:
CASE STUDY
Mars Saudi Arabia: Digitized hundreds of independent van drivers (IDVs) they'd never had direct contact with. These IDVs covered tens of thousands of retail shops. 45-second onboarding via mobile. Result: 80%+ acquisition, 80%+ retention, millions in SAR monthly new sales.
Discover and onboard unknown middlemen. Sub-wholesalers refer other sub-wholesalers. Retailers refer retailers. Build a complete picture of your network.
Best for:
Traditional trade expansion, middleman recruitment
Validation:
Referral chain + Invoice
Drive purchase volume with invoice-validated rewards. Set targets, track performance, reward results - from wholesalers down to small retailers.
Best for:
Volume incentives, sell-in tracking
Validation:
Invoice scanning
Ensure planogram compliance, pricing accuracy, and POSM placement at retail. Photo-based verification with automated scoring.
Best for:
Shelf compliance, visibility tracking
Validation:
Photo verification
Run joint programs with major retailers. Exclusive consumer bonuses for their shoppers, with data to prove you drove traffic.
Best for:
Modern trade partnerships
Validation:
Receipt + retailer ID
Run joint programs with major retailers. Offer exclusive consumer incentives for their shoppers, share data on traffic driven, and strengthen your negotiating position.
Standard promotion
At your key account
Wholesaler/retailer snaps photo of invoice
Wecheer OCR extracts: supplier, SKUs, quantities, values
Auto-validation against rules (date range, whitelist, duplicates)
Instant reward credited to their account
Conversion rate
40-50%
Processing time
<30 sec
Fraud risk
Low
Every invoice gives you rich sell-in data across your distribution network.
Primary approach:
KA Collaboration + POSM
Validation:
Receipt scanning
Acquisition channels:
Key KPIs:
Basket size, trips
Primary approach:
Staff Referral + Invoice
Validation:
Secret code + Staff QR
Acquisition channels:
Key KPIs:
Distribution, velocity
Primary approach:
Hybrid approach
Validation:
Receipt + Code + Invoice
Acquisition channels:
Key KPIs:
Channel-specific
Why traditional trade matters: In many markets, 50-70% of volume moves through channels you don't directly serve. Wecheer helps you identify and activate these hidden resellers - sub-wholesalers, IDVs, small retailers - who are already selling your product but have never been visible to you.
Validation, rewards, CRM, analytics - one platform, fully integrated.
Every program type. One platform. Fully integrated.