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Consumer Promotions

Turn promotions into sellout.

Verified purchases across any retail channel. Capture consumers, drive repeat, and measure what worked - at any point of sale you don't own.

Get a Custom Proposal See How It Works

Win Big This Summer

Scan. Validate. Win.

Scan your receipt

or enter code from pack

Cashback

Points

5/8

Stamps

Gold tier72%

Verified

+50% LTV

THE PROBLEM

Traditional promotions are a black hole.

You run the campaign. You see redemptions. But you can't prove who bought, if they bought again, or what it was actually worth.

59-72%

of traditional trade promotions don't break even

$500B

spent annually on CPG trade promotions globally

of traditional promos capture consumer identity

???

actual ROI on most promotional spend

THE SOLUTION

Promotions you can measure.

Verified purchases

Every redemption tied to a real purchase. Receipt scan, QR code, or secret code - validated instantly.

Consumer identity

Know who bought. Build a first-party database you own. Segment, retarget, and re-engage.

Measurable ROI

Track cost per acquisition, repeat purchase rate, and lifetime value. Prove what worked.

Key account leverage

Show retailers you drive traffic to their outlets. Strengthen negotiation and build lasting key account relationships.

HOW IT WORKS

From scan to reward in seconds.

Camera

Point camera at QR code

01Discover

Your product on the shelf. A QR code is the only bridge needed.

VALIDATION METHODS

Three ways to prove the purchase.

Choose based on your packaging control and retail channel. We recommend in this order:

BRAND

1st choice

Unique QR Code

On-pack (printed)

70–80%

conversion rate

Best for: Brands with packaging control

✓Highest conversion

✓Instant validation

✓No receipt needed

–Requires packaging change

–4–12 week lead time

BRAND

A9X3K7

2nd choice

Secret Code

Hidden in-pack

60–70%

conversion rate

Best for: Caps, wrappers, inside packaging

✓High conversion

✓Code hidden until purchase

✓Prevents pre-purchase sharing

–Requires packaging change

–Codes can leak online

SUPER MART

123 Main St

Cola 330ml$1.50

Chips BBQ$2.25

Water 500ml$0.75

Snack Bar$1.80

TOTAL$6.30

Extracted Data

VendorSuper Mart

Date03/13/2026

Items4 products

Total$6.30

Tax$0.47

3rd choice

Receipt Scanning

Any retail receipt

30–35%

conversion rate

Best for: No packaging control

✓No packaging change needed

✓Works everywhere

✓Fast to launch

–Lower conversion (friction)

–Requires retailer list config

CHIPS

BBQ FLAVOR

150g NET

SEALED

AI Recognition

ItemChip Bag

BrandBrand BBQ

StateSealed

GPS25.20, 55.27

Match -

AI Product Recognition

Snap a photo of the product. Our AI identifies the SKU, validates the purchase, and confirms authenticity in real-time.

GPS Geolocation

Validates location

Active

Time Analysis

Detects time patterns

Active

Device Fingerprint

Prevents multi-account

Active

Behavioral ML

Detects anomalies

Active

Built-in Fraud Detection

Every validation is checked against multiple fraud signals. Duplicate receipts, suspicious patterns, and abuse attempts are flagged automatically.

PROMOTION MECHANICS

Choose the right mechanic for your goal.

YOU WIN!

Free Product

SCRATCH HERE

Instant Win

Reward every purchase immediately. Cashback, vouchers, or scratch cards with guaranteed wins.

Best for:

Trial, awareness, mass participation

Example:

Buy 1 → Get $0.50 cashback instantly

Points Earned

Per unitPer $Multiplier

Points per Purchase

Earn points on every purchase. Redeem for rewards from a catalog.

Best for:

Repeat purchase, loyalty building

Example:

Earn 10 points per purchase → Redeem at 100 points

Stamp Card

0/6

6 more to go...

Stamps / Punch Card

Collect stamps toward a goal. Digital version of "buy 10, get 1 free."

Best for:

Habitual categories, clear goal

Example:

Collect 8 stamps → Get a free product

Bronze

1.5x

Silver

Gold

Platinum

Tiered Rewards

Unlock better rewards as you purchase more. Bronze → Silver → Gold.

Best for:

High-value categories, VIP programs

Example:

Reach Gold tier → Get exclusive experiences

Mix & Match

Combine mechanics for layered programs

Instant Win+Points

Stamps+Tiers

Points+Leaderboard

CRM RETARGETING

The promotion never really ends.

Every consumer who participates becomes a first-party contact. WECHEER CRM keeps them engaged across campaigns - automatically retargeting to the next promotion.

WECHEER CRM

First-party consumer database

85% open rate

SMS

98% delivery

Push Notifications

40% tap rate

Lowest CPM

Own your consumer data

Every participant becomes a first-party contact with purchase history, preferences, and consent.

Retarget to next campaign

When a promotion ends, automatically invite participants to the next one. No re-acquisition cost.

Trigger-based messaging

Send the right message at the right time. Purchase anniversaries, tier upgrades, and expiring rewards.

Measure lifetime value

Track repeat purchases, average order value, and LTV across campaigns. Prove the compounding effect.

WHAT THE DATA SHOWS

Consumer promotion benchmarks.

From 20M+ verified transactions across 20 markets. These are the patterns that predict success.

Conversion by validation

QR code on-pack70-80%

Secret code in-pack60-70%

Receipt scanning30-35%

Best acquisition channels

POSM at shelf40% scan rate

Staff referral80% conversion

Events/sampling5% scan rate

Reward cost efficiency

Face value10-15%

Actual cost (after funnel)2-3%

With gamification boost1.7-2x perceived

Key insight: POSM at point-of-sale had 8X better scan rates than events.

High join rates from events often mask poor quality. Track join-to-scan as your primary KPI, not just registrations.

CASE STUDIES

Consumer promotions that delivered.

KELLANOVA USA

50%

LTV growth

Cheez-It promotion with gamified scratch cards and seasonal challenges. Receipt scanning across all US retailers.

Receipt ScanningGamification

Other results:

3X engagement spikes • +125% ARPU • 65% purchased >1 item

Read full case study →

PEPSI GCC

Millions

of cans tracked

5 markets. QR on-pack. Significant basket size and LTV uplift.

Beverages • GCC

COCA-COLA PARAGUAY

purchases per user

40% conversion rate. Receipt scanning in traditional trade.

Beverages • LATAM

See all case studies →

Ready to run promotions that actually prove ROI?

Get a custom proposal based on your category, market, and goals. Powered by 20M+ transactions worth of benchmarks.

Get a Custom Proposal Try Wecheer.ai →

Explore All Solutions

Every program type. One platform. Fully integrated.

Turn promotions into sellout.

Traditional promotions are a black hole.

Promotions you can measure.

Verified purchases

Consumer identity

Measurable ROI

Key account leverage

From scan to reward in seconds.

Three ways to prove the purchase.

Unique QR Code

Secret Code

Receipt Scanning

AI Product Recognition

Built-in Fraud Detection

Choose the right mechanic for your goal.

Instant Win

Points per Purchase

Stamps / Punch Card

Tiered Rewards

The promotion never really ends.

Own your consumer data

Retarget to next campaign

Trigger-based messaging

Measure lifetime value

Consumer promotion benchmarks.

Conversion by validation

Best acquisition channels

Reward cost efficiency

Consumer promotions that delivered.

Ready to run promotions that actually prove ROI?

Explore All Solutions

Consumer Promotions

Loyalty Programs

Trade Incentives

Staff Programs

Regulated Categories

Growing Brands