Last updated: 19 October 2026
This policy explains how your personal data is used when you use the Wecheer app or website to take part in brand campaigns and programs. It applies under the Swiss Federal Act on Data Protection and, where it applies to you, the EU and UK General Data Protection Regulation.
| Type | Examples |
|---|---|
| Account and profile | Name, email, phone number, country, language, date of birth, profile photo |
| Campaign activity | Campaigns joined, receipts and product photos you submit, codes and QR scans, location where a campaign needs it, points, rewards and redemptions |
| Device and usage | IP address, device identifiers, app version, app activity, crash logs |
| Preferences and support | Your opt-ins and marketing choices, messages and files you send to support |
| Age verification | An ID or face check, only where a campaign's category requires it |
| Purpose | Legal basis |
|---|---|
| Create and run your account, validate your entries, deliver your rewards | Performance of our terms with you |
| Run the campaigns you join, on the brand's behalf | The brand's legal basis, as set out in its privacy notice |
| Send you campaign messages and brand marketing | Your consent, which you can withdraw at any time |
| Detect and prevent fraud, keep the platform secure | Our legitimate interest in protecting users, brands and the platform |
| Improve and test the platform, including our validation, fraud-detection and AI tools, using de-identified or aggregated data | Our legitimate interest |
| Meet legal obligations (for example tax or age rules) | Legal obligation |
To validate entries, receipts and product photos are read by automated tools, including AI services. Only the image is sent to these services, without your name or contact details, and these third-party services may not use it to train their models. Our team reviews flagged entries, and you can ask for any automated decision about your entry to be reviewed by a person by writing to support@wecheer.io.
We also use receipt and product images to improve and test our own validation and fraud-detection tools, including training our own AI models. Before we keep an image for this purpose, we remove the link to your account, delete its metadata and mask any personal details it shows, such as names or card or loyalty numbers. You can object to this use at any time by writing to privacy@wecheer.io.
To stop duplicate, altered or fake entries, we keep fraud signals (such as image fingerprints, device and network identifiers and entry patterns) and compare them across all campaigns on the platform. These signals are never shared with other brands. If our checks flag your entries or account, see section 8 of our Terms and Conditions.
We never sell, rent or trade your personal data, and we never use it for third-party advertising. We never share it with brands whose campaigns you have not joined, or with any third party for its own marketing, unless you expressly agree. We share it only as described below, and only for the purposes in section 3.
Your data is stored on Amazon Web Services servers in Singapore.
Your data may also be transferred to, or accessed from, other countries: where our service providers and our team work, and where the brands of the campaigns you join and their own providers are based. These can include Switzerland, the EU, the UK, the USA and your own country.
Whenever your data is transferred out of Switzerland, the EU or the UK, including to Singapore, we make sure it stays protected as required by data protection law:
You can ask for a copy of the safeguards we use by writing to privacy@wecheer.io.
| Data | Kept |
|---|---|
| Your account | While you use it. Deleted 30 days after you ask us to delete it, or after 24 months without activity |
| Receipt and product photos | Linked to your account for no more than 180 days after you submit them. The purchase details read from them (such as store, date, products and amount) are kept as campaign data |
| De-identified receipt and product images | Up to 3 years, to improve and test our validation and AI tools. They are no longer linked to you and show no personal details |
| Campaign data | As long as the brand needs it for the campaign, then deleted or anonymised at the brand's request or at the end of its contract with us |
| Fraud signals and records we must keep by law | As long as needed for fraud prevention or the legal obligation (for example tax) |
Backups are deleted on their regular cycle.
We protect your data with technical and organisational measures suited to the risk, including encryption, access controls with multi-factor authentication, monitoring, vulnerability management, an annual independent penetration test and an incident response process. If a data breach is likely to put your rights at high risk, we will inform you and the authorities as the law requires.
The app and website use cookies and similar tools that are needed to make them work, and analytics and engagement tools to understand how they are used and to improve them, currently Google Analytics, Microsoft Clarity, Segment and CleverTap. Where the law requires your consent, we ask for it first, and you can change your choice at any time.
You can ask to access, correct or delete your data, to receive a copy, to restrict or object to its use, and to withdraw your consent at any time. You can delete your account, leave a campaign and change your communication preferences directly in the app, and unsubscribe from marketing using the link in any message. Messages about your account or the campaigns you joined are not marketing and continue while needed to provide the service. For anything else, write to privacy@wecheer.io; for a campaign's data you can also contact the brand. You can complain to the Swiss Federal Data Protection and Information Commissioner (FDPIC), the data protection authority of your EU country, or the ICO in the UK.
The platform is for adults only: 18 or older, or older where a campaign or the law requires it. We do not knowingly collect data from minors and delete it if we find out.
We may update this policy. We will tell you about important changes in the app before they apply and, where needed, ask you to accept them at your next login.
This policy is provided in English; any translation is for convenience and the English version prevails. Privacy: privacy@wecheer.io. Support: support@wecheer.io. Wecheer SA, avenue Victor-Ruffy 5, 1012 Lausanne, Switzerland.