Every brand needs a good marketing strategy, because how else are you supposed to get the word out about your business?
But while marketing in of itself is an essential part of any business, it’s important that you’re choosing the right kind of campaign to run, otherwise, you could completely miss your target audience.
For any kind of marketing strategy to be effective, it needs a solid plan. To help devise a long-term strategy, it’s important to take the following factors into consideration every time you run a campaign so that you can keep improving your brand’s strategy.
- Your goals
Sit down and think about what business needs you would like to accomplish: do you want to increase the sales of your goods and services? Do you want to raise awareness of your brand? Do you want to focus on retention? Is your campaign B2B or B2C? Having a clear idea of your goals will help determine everything from the creatives of your campaign to the execution itself.
- Chose & measure your acquisition channels
We’re all bombarded with a large influx of information and media every day. It can be hard for our brains to process everything thrown our way, and so, it is necessary for brands to know exactly how their customers behave so they know where and when to find them.
How does your client consume your product? At the store? Online? Are your clients on social media?
Choose the acquisition channels that make sense for your client’s journey, and then devise a plan to start collecting data from each of your channels, in order to measure their performance. Collecting feedback is key to avoid previous mistakes or simulate past successes.
- Communicate with your consumers throughout their journey
All businesses talk to their consumers during the beginning of their journey, but those that do follow-up are rare. This is where the magic is: follow up, and you will be rewarded.
If your brand presents targeted messaging to these customers, you’re standing out as a brand that genuinely cares for its customers’ satisfaction. Your relationship will cease to be impersonal and dry, rather it becomes friendly and intimate.
Consider running a CRM Strategy to boost your retention rate and strengthen the relationship with already acquired clients, instead of focusing on acquisition each time you run a campaign.
- Analyze the results
Once you’ve run a campaign, whether successful or not, it’s important to look at the data and analyze what worked and what didn’t. This analysis is crucial if you want to stay on top of the needs of the market. Only quality analytics and insights will give you this competitive edge.
Thinking about Data before you launch a campaign will make a difference. By creating different UTM links and managing the setup of your QR Codes, you can track how many people engaged with your campaign across all points of acquisition. Not only that but if you set your UTM’s correctly, you will also be able to visualize your customer’s journey, acquisition rate, repurchase, rate, customer demographics.
This intel will allow your brand to connect with your clients and retarget them. It will also give you the tools to optimize your media spending and improve your budgeting. Overall, it will help you predict the market landscape and make the right decisions to make your brand a success.
Ready to take your marketing efforts to the next level?