MEET THE CHEER
IN WECHEER

Wecheer is a pioneering Swiss-born r-CxM platform disrupting the global FMCG/CPG industry through our innovative approach to route to market engagement campaigns. We bridge the gap between brands, retailers, staff, and consumers by offering highly effective engagement & loyalty solutions. Giving you full control of your Route To Market.

What puts us ahead?

  • Global Reach: We operate internationally, facilitating engagement & loyalty programs across diverse points of purchase, from distributors, through retailers, to restaurants and bars.
  • Scalability: Our user-friendly Wecheer app empowers brands to effortlessly manage and launch loyalty campaigns for all stakeholders along the route to market, including service staff and end-consumers.
  • Proven Success: With long term operations with industry giants like AB InBev, Kellanova, Pernod Ricard, Mars Wrigley, and Coca-Cola, our capabilities speak for themselves. 

Our global collective of tech pioneers and creative thinkers is dedicated to setting new standards for brand engagement in the FMCG/CPG industry. Passionate about innovation and committed to delivering results, along with some drinks and chocolates, we’re transforming interactions one campaign at a time.

The Team
Karim Choueiri
CEO & Co-Founder
Aurèle de Bosset
Co-Founder
Mircea Lucian Blaga
Chief Technology Officer
Dragos Pavelescu
Client Success Manager
Thao Nguyen
Product Owner
Van Dao Le
Campaign Operations Manager
Jose Maguey
Head of Content
Anca Morozan
People Operations Manager
Huong Duong
Finance Manager

Switzerland

Av. Victor-Ruffy 5, 1012 Lausanne – Switzerland

Vietnam

HBT Tower Level 3, 458 Hai Ba Trung, District 1, HCM, Vietnam

Dubai

Office 1909, JBC 5, JLT Cluster W, Dubai, UAE

Brazil

Rua Cândido Mendes 157/12°andar, Glória, Rio de Janeiro